Every year, the Dutch throw out some 50 million tons of electronics. When founder Rogier van Camp stood in line for the new iPad 2 in New York he realized that he did not need the latest model, instead he bought an iPad 1 from the guy he was standing next to in line. When he came back to Holland he founded leapp and began selling refurbished Apple products.
Giving Apple products a second life
Refurbished is a fancy word for used products, except that in contrary to second hand products, refurbished Leapp products come with a renewed warranty, a technical check on 50 parts and a fresh installation of the software. This way Leapp gives a second life to tens of thousands of Apple products every year. Not only does it contribute to an environmentally friendly society, but it also saves a lot of money.
Help saving the planet
By refurbishing Apple products leapp decreases the environmental impact of electronics. The manufacturing process of new devices releases CO2 and creates hazardous waste. Mobile devices like the iPhone also contain rare minerals like cobalt, tin and gold. 40% of the world’s excavated cobalt is used in the manufacturing of rechargeable batteries in smartphones and laptops. Giving those products a second life has a huge impact on the need for rare minerals. Besides refurbishing Apple products leapp also uses specially designed transport boxes. Instead of having a box in a box, leapp uses a design that’s made out of one piece of carton and doesn’t use additional plastic.
Leapp collaborates with the larger Dutch ’Apple Premium Resellers’ where customers can trade in their old Apple products. Leapp will refurbish and resell those products. Whereas their competitors choose for a web shop only approach, leapp opts for a ’click & bricks’ solution. This is an area Leapp differs from its competitors.
The Leapp online store is still the backbone of their operations. It focusses on the B2C-market as well as the B2B-market. Leapp is known for excelling in service and it has been rewarded with a customer satisfaction of 8.5 out of 10 on trustpilot.
The Best Practices
Holland Circular Hotspot (HCH) wants to support international cooperation on the circular economy, with the aim of creating business opportunities and promoting the exchange of knowledge and innovation. In the magazine Circular Is Going Global - Join Holland's Flow you can read which circular best practices the Netherlands has to offer.