Velocity Apparel produces sustainable denims in Ethiopia

Velocity Apparel in Ethiopia is looking to connect with European fashion companies
Velocity Apparel produces sustainable denims in Ethiopia

Velocity Apparel companies PLC is a CMT denim factory established in Mekelle, Ethiopia in 2016. Velocity follows lean factory set-ups and is highly committed to green production solutions, incorporating eco-friendly technologies & products into all processes.


Contact: Charles Smith,

Company history and vision

Velocity is founded by Mr. Siddharth Sinha, Founder and Executive Chairman of Vogue/ Velocity Group of Companies. Mr. Siddharth Sinha is an Indian serial entrepreneur and the driving force behind several international businesses. He graduated in Economics and Design in the USA and established his first business in Dubai in 1988, under the name of Vogue International Agencies.

Today, Mr. Sinha is leading a group of international companies, located in Dubai, Egypt, USA, Italy, China, India and Ethiopia, specialized in garment and accessories manufacturing, design and packaging.

Velocity Apparel in Ethiopia follows lean factory set-ups by maximizing efficiencies, minimizing wastes, continuous innovation & flexibility. The company is highly committed to:

  • Green solutions, incorporating eco-friendly technologies & products into all processes
  • Development, training, retaining of knowledge, skills & expertise of employees at all levels
  • Quality and delivery


Garmenting: denims & knits

Trim components: thread

Packaging: Making poly bag in-house

Planned (future expansion): Synthetic fabric mill knitting & finishing; Zippers ; labels ; Carton boxes

Markets and strategy

Velocity primarily exports to the USA, Canada and Europe. It is looking to connect with European fashion companies.


Measures taken to make the business sustainable:

  • Fully operational ETP recycling 80% for reprocessing
  • Fully operational drinking water plant
  • Providing clean drinking water to team members and local community
  • Ozone waterless washing: resulting in water reduction between 70% to 80%
  • Educational programme on water scarcity
  • Rainwater harvesting project

The traditional washing process of jeans takes approximately 93 liters of water. With the sustainable and eco-friendly wet and dry process technologies used in the factory, the total water consumption has reduced to 9.5 liters per jeans.

Residency for all employees (approximately 375 dormitories & villas) which includes Training Schools (soft, hard skills & continues education); Entertainment (theater, sports facility, recreation area).

Velocity Apparel is WRAP certified.

Bottom UP! Ethiopia

Velocity Apparel is working with the Bottom UP! Ethiopia programme. Solidaridad Ethiopia, DIEH and MVO Nederland run this EU-sponsored development programme aimed at increasing options for European buyers to source ethically from Ethiopia.
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