Dutch aWEARness - Circular workwear

GOAL & TARGET
Textile company Dutch aWEARness created the first circular textile chain with 100% recyclable fabrics for work clothing. In addition, it offers circular solutions for used textiles and plastics.
Dutch aWEARness - Circular workwear
solution

Textile company Dutch Awearness has created the first circular textile chain with 100% recyclable fabric for workwear. Moreover, it offers circular solutions for used textiles and plastics.

Launch

Fashion designer Rien Otto worked on sustainable textile previously. Through the European Commission’s Eco-Innovation scheme, he had the opportunity to implement his idea on a large scale. This resulted in the founding of EcoProFabrics and the launch of Dutch Awearness.

Circular design

The DA Inside Workwear of Dutch Awearness Dutch Awearness “Finding the right partners who want to work in a circular way, is the biggest challenge.” focusses on circular design. The company developed their Infinity material which can be recycled 8 times in a closed loop. Additionally, the company created a track-and-trace system to map the course of the raw materials and to guarantee the origin of the materials. This system can also be applied to other types of chains. Dutch Awearness concentrates on a circular approach on all fronts, not just the production side, but also as a business model. This model incorporates the use of lease contracts on workwear.

Cliff

Clothing that is not made from Infinity material, can also be collected by the partners of Dutch Awearness. This clothing is processed into ’Cliff’, a composite of used textile and plastic. Cliff is used to make furniture, among other things, an is also 100% recyclable. The Cliff products are sold by resellers who are affiliated with Dutch Awearness.

Business chain partners

‘Finding the right partners who want to work in a circular way, is the biggest challenge’, says Rien Otto of Dutch Awearness. ‘Good communication and transparency are often at the heart of a well-functioning circular chain. We are working on work processes rather than products.

From pilot project to global collaboration

Through pilot projects, Dutch Awearness researched which types of textiles are necessary to serve the workwear market – from uniforms to protective clothing. Dutch Awearness and its partners have now developed a full-service model: in addition to clothing, they also collect other personal protection items and plastics, so that the material can be reused in other high-quality products.

The Best Practices

Holland Circular Hotspot (HCH) wants to support international cooperation on the circular economy, with the aim of creating business opportunities and promoting the exchange of knowledge and innovation. In the magazine Circular Is Going Global - Join Holland's Flow you can read which circular best practices the Netherlands has to offer.

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